PROGRAM OVERVIEW AND DESCRIPTION

The Marketing Management concentration is designed to help students to develop a solid base of knowledge and expertise in the area of marketing. The program covers topic such as the foundation of marketing principles, best practices, and approaches to customer relationships. Students will learn how to think strategically about value, positioning, and competitive advantage. The program emphasizes the integration of theory and practice in marketing and provides exposure to cutting-edge marketing practices. This program aims at building up the knowledge of students in arears such as the following:

•  Business marketing strategy
•  Marketing techniques
•  Marketing technology
•  Customer relationships
•  Business marketing practices

PROGRAM STRUCTURE

COURSES AND SPECIALIZATIONS

Core courses aim to provide students with theoretical knowledge, concepts and tools to analyze and solve management problems. Students must enroll the minimum of 15 credits (5 courses) and can select from the following core courses:

• MM6000    Management Theory and Practices
• MM6001    Organization and Human Resource Management
• MM6002    Strategic Planning and Risk Management
• MM6003    Managerial Information Technology
• MM6004    ASEAN Studies: Political, Economic, Social, and Cultural Forces
• MM6005    Governance, Ethics, Sustainable Development and Social Responsibility
• MM6006    Research Methodology in Management

Remarks:   The availability of core courses is subject to ICO NIDA’s arrangement of the course schedule.

MAJOR COURSES ; Marketing

Major courses aim to provide students with theoretical knowledge, concepts and tools to diagnose and solve problems in their areas of interest. Both thesis and independent study plans require the selection of at least 9 credits (3 courses) from the following major courses.

• MM7301    Customer Analysis
• MM7302    Strategic Services Marketing
• MM7303    Analysis for Strategic Marketing
• MM7304    Global and Export Marketing Strategy
• MM7305    Global Brand Management
• MM7306     International Marketing Communication
• MM7307    Channel Management
• MM7308    International Sales and Negotiations
• MM7309    Customer Relationship Management
• MM7310    Business to Business Marketing
• MM7102    Communication and Negotiations across Cultures
• MM7109    International Business Marketing
• MM7116    Nonprofit Marketing

CAREER PATH AND JOB OPPORTUNITIES

• Foreign Service Officer/Diplomat
• Advertising Sales Director
• Public Relations Specialist
• Corporate Communication Manager
• Sales and Marketing Representative
• Market Research Director
• Market Analyst
• Media Director

ELIGIBLE APPLICANTS

Applicants holding a bachelor’s degree in any field from a government or private institution in Thailand or abroad, or other educational qualifications approved by ICO NIDA are eligible to apply. No work experience is required.

APPLICANTS PROCESS

• > Download the application form
• > Submit the application form and documents to iconida_apply@nida.ac.th

TUITION FEE

• > 299,000 baht/program or approximately $10,000 USD/program

SCHOLARSHIPS

Scholarships are open to all applicants. The application form is available for download at www.ico.nida.ac.th The number of scholarships varies from year to year depending on student performance and resource availability.